Google Analytics

Google Analytics is a freemium analyzing tool that lets users monitor the advertising ROI and track the website traffic data on the go. It enables users to update marketing and sales strategies based on current pageviews, average session duration, bounce rate and other consumers' behaviors offered by Google Analytics.

Google Analytics is the most widely used web analytics service, and users can download its app version from Google Play Store and App Store. Google Analytics is free for sites with up to 5 million page views per month. If your site is linked to an Adwords account, it's free no matter how many page views your site acquire.

Brief

Google Analytics is a robust, on-the-go analytics tool that enables you to track real-time data and lends valuable insights into your digital media campaigns. This app is designed for professionals who need to stay informed about their websites' and apps' performance regardless of their location. Whether you’re overseeing website traffic, examining user behavior, or measuring the effectiveness of your online campaigns, Google Analytics provides you with the essential data you need to make well-informed decisions.

Core Features ?

• Real-Time Data Tracking: Monitor user activity on your site as it happens from anywhere with an internet connection.
• In-Depth Analytics: Access comprehensive details like pageviews, average session duration, and bounce rate.
• Customizable Reports: Create, save, and schedule custom reports to be emailed in multiple formats such as Excel, CSV, PDF.
• Broad Data Collection: Incorporate data from various platforms, including websites, apps, and other digital devices.
• Campaign Analysis: Exhaustively track, measure, and report across all your digital media campaigns.

Pros ?

• Cost-Free: Enjoy powerful analytical capabilities at no financial cost.
• Extensive User Tracking: Precisely follow users across different terminals, locations, and even countries.
• Multiple Website Monitoring: Keep tabs on several websites concurrently, without having to switch platforms.
• Live Traffic Updates: See how many users are browsing your website in real time.
• Exportable Data Reports: Effortlessly export your data into various user-friendly formats.

Cons ?

• Complex for Beginners: New users might find the interface and the vast amount of data challenging.
• Data Overload: The sheer volume of available data can sometimes be daunting.
• Narrow Marketing Focus: Those looking for extensive marketing and advertising analytics may find the features somewhat limited.

Price ?

• Free Access: Users can access the primary analytics features at no charge.
• Note that some advanced features might be available only through Google's premium services, potentially at an additional cost.

Google Analytics is invaluable for anyone who takes their web presence seriously and requires detailed, actionable insights. While it is incredibly robust, newcomers to analytics might need some time to adjust to the wealth of data and features at their disposal. However, once mastered, it provides an indispensable depth of understanding of one's digital footprint.